Left brain, meet right brain.

UOVO sought to debut in the U.S. market, targeting style-conscious, modern consumers with versatile, purpose-driven footwear. By partnering with Magic Camp, UOVO aimed to establish a unique brand identity and a scalable presence within six months.

Tied Sunwear, founded by sisters Kelly and Laura, is a stylish UPF 50+ sunwear clothing brand created to empower women to enjoy the sun safely without compromising on style. Inspired by their mother’s melanoma diagnosis, Tied set out to fill a gap in the market: fashionable, versatile sun-protective apparel that blends wellness, safety, and style. Magic Camp partnered with Tied Sunwear to refine their brand positioning and build a strategic roadmap for launch, ensuring the brand entered the market with focus, clarity, and confidence.

The Simple Good is a Chicago-based nonprofit dedicated to empowering youth through mindfulness and social-emotional learning art programs. While their mission resonated with those familiar with their work, TSG needed to broaden its reach, strengthen its donor base, and build a more sustainable foundation for growth.

The U.S. Cannabis Council is a leading advocacy organization representing over 80% of the cannabis industry’s market cap. Their mission focuses on federal cannabis legalization, equitable benefits, and expunging non-violent records. USCC engaged Magic Camp with a goal of elevating their advocacy platform, creating sustainable fundraising mechanisms, and amplifying public engagement on cannabis reform.