Where Fashion Meets Protection

Tied Sunwear, founded by sisters Kelly and Laura, is a stylish UPF 50+ sunwear clothing brand created to empower women to enjoy the sun safely without compromising on style. Inspired by their mother’s melanoma diagnosis, Tied set out to fill a gap in the market: fashionable, versatile sun-protective apparel that blends wellness, safety, and style. Magic Camp partnered with Tied Sunwear to refine their brand positioning and build a strategic roadmap for launch, ensuring the brand entered the market with focus, clarity, and confidence.

MARKETING CONSULTING

BRAND STRATEGY & POSITIONING

OPERATIONS CONSULTING

BUDGET PLANNING & FINANCIAL FORECASTING

INFLUENCER & PARTNERSHIP STRATEGY

Client

Tied Sunwear

Industry

Apparel

Partners

Website

https://tiedsunwear.com

Crowded Market

‍Most UPF brands emphasized performance or conservative resortwear, leaving a gap for fashion-forward designs.

Consumer Education Needs

‍ Awareness of UPF benefits was low, and existing brands rarely engaged wellness- and style-conscious women with aspirational messaging.

Startup Constraints

‍ With limited budgets, Tied needed a prioritized strategy that balanced early awareness with sustainable long-term growth.

Operational Gaps

‍As first-time entrepreneurs, Kelly and Laura needed guidance to set up compliant, scalable operations that matched their vision.

APPROACH

Magic Camp’s work focused on grounding Tied’s launch in insights, structure, and story.

Market Research & Consumer Insights

‍Identified the “Modern Maven” as Tied’s target audience—style-driven, wellness-conscious women who value health, design, and authenticity.

Strategic Priorities

‍Focused on three pillars—educating consumers about UPF, building credibility through influencers and PR, and creating community around Tied’s empowering story.

Brand Positioning & Messaging

‍Crafted a voice that is stylish, approachable, and health-conscious, emphasizing sun-safe living without compromise.

Strategic Roadmap

Built a step-by-step launch roadmap with milestones, timelines, and decision trees to help the founders prioritize and stay on track.

Financial Forecasting & Budget Planning

‍Designed high-level projections and pricing strategies that maximized impact while respecting startup resource constraints.

Operations Consultation

‍Delivered an operational checklist and business plan covering compliance, inventory management, and risk mitigation.

Influencer & Partnership Strategy

‍Developed a framework for influencer outreach and partnerships to build brand credibility and reach style-forward, wellness-minded audiences.

Cohesive Marketing Strategy

‍Recommended a lean channel mix—organic social, targeted influencer campaigns, email education, and seasonal promotions. Introduced innovative tactics including an educational email series, referral program, and influencer-driven social proof.

RESULTS

Through pre-launch, Magic Camp’s partnership positioned Tied Sunwear for market success with measurable impact. We prepared the brand to confidently enter the market with a clear roadmap, operational structure, and influencer plan

“Magic Camp has been a true partner, offering the strategic guidance we need to scale our business while making sure our mission of empowering women with sun-safe, stylish clothing stays at the forefront."

‍

Kelly & Laura,

Co-Founders, Tied Sunwear

Differentiated Positioning

Forecasting and budget guidance ensured resource allocation aligned with growth goals.

Financial Efficiency

A refined brand story and messaging framework set Tied apart from competitors and built a strong foundation for launch.

WHERE VISION MEETS EXECUTION

We walk the talk, move fast, solve what's messy, and spot what others miss. We’re built for progress and tailored to you.

LET’S DO THIS