From Local Roots to Lasting Growth

The Simple Good is a Chicago-based nonprofit dedicated to empowering youth through mindfulness and social-emotional learning art programs. While their mission resonated with those familiar with their work, TSG needed to broaden its reach, strengthen its donor base, and build a more sustainable foundation for growth.

MARKETING CONSULTING

BRAND STRATEGY & POSITIONING

COMMUNICATIONS PLANNING

FUNDRAISER EVENT AMPLIFICATION

Client

The Simple Good

Industry

Nonprofit

Partners

Website

https://thesimplegood.org

Crowded Nonprofit Sector

‍Competing with larger organizations for corporate and individual donor attention.

Communication Gaps

Long-form storytelling didn’t translate well across digital channels or inspire immediate action.

Funding Pressure‍

Faced a 75% increase in fundraising needs due to significant reductions in public school funding, making the success of their annual fall gala critical.

APPROACH

Positioning Strategy

‍Developed messaging to emphasize TSG’s critical role in Chicago’s future.

‍Marketing Strategy

‍ Focused on digital content, event marketing, and targeted outreach.

‍Gala Focus

‍ Redirected resources to ensure the fall gala’s success, elevating its visibility and appeal to attract greater attendance and sponsorship.

We crafted a donor communications strategy that included a refined messaging hierarchy and a compelling pitch deck.

Messaging Framework

‍Created adaptable messaging for corporate sponsors, community members, and donors.

Event Strategy

Positioned the annual gala as a "must-attend" event through impactful creative and targeted promotions that showcased student stories and program impact.

Private Donor & Sponsor Outreach

‍Leveraged our network to secure private donors and additional corporate sponsorships.

RESULTS

The fall gala exceeded its fundraising target, meeting the increased funding needs.

"We’ve never gotten so many clicks before!"

30%

more corporate sponsor inquiries

25%

growth in online interaction

WHERE VISION MEETS EXECUTION

We walk the talk, move fast, solve what's messy, and spot what others miss. We’re built for progress and tailored to you.

LET’S DO THIS