Powering Advocacy at Scale

The U.S. Cannabis Council is a leading advocacy organization representing over 80% of the cannabis industry’s market cap. Their mission focuses on federal cannabis legalization, equitable benefits, and expunging non-violent records. USCC engaged Magic Camp with a goal of elevating their advocacy platform, creating sustainable fundraising mechanisms, and amplifying public engagement on cannabis reform.

STRATEGIC ROADMAP DEVELOPMENT

BUDGET PLANNING & FINANCIAL FORECASTING

OPERATIONS CONSULTING

POSITIONING STRATEGY & BRAND MESSAGING

MARKETING STRATEGY

CREATIVE DEVELOPMENT

EVENT ACTIVATION

Client

U.S. Cannabis Council

Industry

Nonprofit

Partners

Website

Regulatory Complexity

‍Navigating compliance in the highly regulated cannabis industry.

Internal Marketing Gaps

‍A team primarily composed of policy experts and government relations executives with limited marketing expertise.

Fundraising Urgency

‍Developing a sustainable model to ensure consistent support for federal reform initiatives.

Fragmented Public Awareness

‍Cannabis reform advocacy required broad public engagement across diverse audiences.

APPROACH

Strategic Roadmapping

‍Designed a long-term advocacy roadmap addressing immediate and future goals.

Operational Setup

‍Established governance, compliance structures, and internal workflows for sustained advocacy.

Budget Building

‍Developed financial models to align resources with impactful initiatives.

Partnership Development

‍Identified opportunities for additional corporate sponsorships and private donor engagement.

Enablement Tools

‍Built frameworks and tools to empower USCC to take ownership of campaigns over time.

BUILDING A SUPER PAC

Legalize America Super PAC

Built from the ground up, including governance, compliance, and advisory board appointments.
Created a cohesive digital presence with a dedicated website, social media channels, and branded campaign materials.
Designed a strategic fundraising roadmap tailored to federal cannabis reform advocacy.

Super Bowl Activation

‍Collaborated with a former NFL Super Bowl winner for a high-impact event in partnership with Curaleaf’s Las Vegas dispensary during the Las Vegas Super Bowl to amplify visibility and engagement.

ROUND UP CAMPAIGN

In-Store Partnerships

‍Partnered with leading dispensaries, including Curaleaf, MariMed, and GTI, to enable customers to donate by rounding up purchases.

Customized Execution

‍Tailored campaigns for each dispensary, addressing state-specific compliance requirements.

Impact

‍Engaged consumers directly at the point of purchase and provided a scalable, sustainable fundraising mechanism across multiple states.

RESULTS

We reinforced USCC as a trusted voice in cannabis reform, with an enhanced digital presence and strategic advocacy tools. By establishing a low-cost, efficient model for ongoing consumer-driven fundraising we set the organization up for fundraising success.

ADVOCACY MILESTONES

‍

Created the first-ever cannabis advocacy Super PAC, Legalize America, to champion federal cannabis reform.
Elevated policy conversations across party lines during a presidential election year, positioning cannabis reform as a bipartisan issue.

Strengthened relationships with dispensary partners, enhancing credibility and visibility.

Sparked new partnership discussions with corporate sponsors and private donors.

WHERE VISION MEETS EXECUTION

We walk the talk, move fast, solve what's messy, and spot what others miss. We’re built for progress and tailored to you.

LET’S DO THIS